A couple of weeks ago, I began working with a new client. His initial request? “Give me a few tips and techniques around confidence.” We started as I usually do, with him describing the moments when his confidence faltered. My job was to tune into the underlying challenges he faced. Then, he dropped the key insight: “I just don’t see myself as a confident person.” Bingo! This isn’t just a casual phrase; it’s a snapshot of his internal self-image. And guess what? It’s surprisingly easy to...

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